My South Korean immigrants renewed the name book from the library twice before naming me David (hella creative). In addition, my Korean name doesn’t have a meaning (boo). These past 25 years have been a journey adding meaning and depth to the brand.

In the year 2022,

David Minsub Choe wants people to remember his smile.

David Minsub Choe appreciates the complexities of assembling a cake just as much as putting together a brand.

David Minsub Choe would rather climb a summit than relax by a pool.

David Minsub Choe desperately needs to move out of his childhood room.

Please help. This is a cry for help.