The Defthands Atelier: World Cup

2026

PORTLAND, OR

ART DIRECTION

Defthands Atelier reimagined the 2002 South Korea kit, rebuilt in knit form. Why 2002? That summer changed everything. South Korea ran the world and never looked back. As a new World Cup arrives, Defthands Atelier built a collection to reminisce, pay homage, and wake the Red Devils

RED. SET. GO: Memories of 2002 Live Rent Free

Launched a month out from the World Cup. To rally South Korean fans, we dropped a compilation of the 2002 games, the run that made the whole country believe. Highlights from that tournament flash across the screen as BTS's 'Body to Body' builds, then Arirang, the Korean folk song, carries that momentum straight into 2026.

RED. SET. GO: You Just Had To Be There

The second leg of the campaign leaned into nostalgia. Most of the audience having been a child when the 2002 played, we recreated the moment history was made for Korean soccer. We wanted the audience to immerse in the memory of waking up early in the morning

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RED. SET. GO: Reimagined

Refreshing take on the original jersey called for a nod to heritage. Shot at golden hour, the photos carry a naturally nostalgic warmth

Creative Direction; David Choe

Strategy: Randy Jo

Videography: Nathan Ahn

Producer: Wookie Bae

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