DEFTHANDS ATELIER: CAMO

Defthands Atelier asked me to help tell the story of their handmade camo beanies through a three-phase narrative: the brand’s past, how the past lives in the present, and a visual showcase of the beanies today. I led creative direction, storytelling, photography, and content creation for this project.

Phase One → “Past”

Purpose: Show heritage, roots, inspiration, craftsmanship.

Phase Two → “Past in Present”

Purpose: Show how heritage lives in everyday life.